EMMANUEL SANCHEZ MONSALVEĪt 30, Anitta has been cultivating her persona and her career for more than a decade, singing in Portuguese, Spanish, and English. It’s a disarmingly normal accessory for a pop star staying in a glitzy apartment, but it’s one, I discover, that is more Larissa de Macedo Machado (Anitta’s birth name) than her superstar alter ego. A brown hair elastic encircles her wrist. Her elegant tattooed fingers are tipped with a silver foil manicure. She is wearing a white T-shirt and cargo jeans. Yet when she emerges from the depths of an apartment in New York-a luxury condo overlooking Central Park that belongs to a fashion-editor friend-she seems rested. Attending Carnaval as both performer and celebrant, Anitta documented a 26-hour stretch of the trip via Instagram for her 64 million followers: posing on a step-and-repeat at 7:00 a.m., twerking on a parade float by 9:00 a.m., dancing and doing the limbo poolside at 2:00 p.m., performing at a concert 12 hours later, in bed by the crack of dawn. She’s running on negligible sleep after a jam-packed few days at Carnaval do Rio. When I meet Anitta, she’s fresh off a 10-hour flight from her hometown of Rio de Janeiro. (Her own nod to Gilberto’s classic, “Girl From Rio,” went viral on TikTok.) Anitta, the most globally influential Brazilian pop star since Astrud Gilberto sang “The Girl From Ipanema,” is shrewdly aware of this. But the person inside the pop star is rarely an exact replica of the armor she wears. The biggest pop stars in the world cultivate an image, and the image is what fans buy into-what brings them to tears, what provides them ecstatic release. De Beers the Alchemist of Light by De Beers Midnight Aura diamond necklace.
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